And it’s made possible by a powerful combination of three things: Spotify’s personalization technology, generative AI in the hands of the world’s best music curators, and a stunningly realistic AI voice that brings it all to life. Never before has listening felt so completely personal to each and every user. The result is a delightful music-listening experience that is deeply personalized to each individual listener, yet at a scale that the world has not really seen. That’s because we have a bit of a secret sauce: We combine state-of-the-art technology with human passion and expertise. When we ask our listeners what they like most about Spotify, more than 81% cite our personalization. Ziad Sultan: Personalization is at the heart of what we do. Spotify boasts years of expertise in personalization. Italiano, to better understand the synergy between the humans and technology that brought DJ to life. What went into building DJ? For the Record connected with some of the minds behind the new feature, including VP of Personalization Ziad Sultan, Head of Product Design for Personalization Emily Galloway, Product Director Zeena Qureshi, and Head of Global Hits J.J. With DJ, we’re reimagining how listeners hear and discover the music they love as the tool transforms Spotify from a music tool into a living, breathing, interactive music experience. Ultimately, if the company doesn't raise the price of Premium when it finally launches HiFi, it will make the monthly sub-cost even higher, of course.A post shared by Spotify at Stream On, Spotify Co-President and Chief R&D Officer Gustav Söderström and Spotify Head of Cultural Partnerships Xavier “X” Jernigan, whose voice is the first model for DJ, got the chance to highlight the new feature even further.
Hopefully Spotify will find a solution to its licensing issues at least sometime this year, as thousands of tracks on the platform will benefit from higher-quality audio.
This is certainly one of Spotify's biggest strengths, but the current lack of lossless or high-res audio layers only benefits its rivals, especially considering that Apple Music and Amazon Music HD are priced at $9.99/£9.99 for Spotify Premium The monthly fee is the same. However, as more streaming competitors offer their own high-quality and high-resolution audio options, such as Apple Music's Spatial Audio and Amazon Music HD, it gives the impression that Spotify can't keep up, despite its basic has the best music curation in all of streaming. If Spotify ran into licensing issues with the upgraded audio feature, that would definitely complicate things. Since then, the company's handful of updates have remained the same - nothing to announce and nothing to share. Given Spotify's relative silence on the HiFi issue, that's understandably frustrating users, especially after the feature launched last year.
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